Borjomi Mineral Water Research Paper Example | Topics and Well Written Essays - 4000 words

Borjomi Mineral Water - Research Paper Example Borjomi mineral water is a famous brand of naturally found mineral water in Central Georgia. Borjomi water is manufactured by IDS Borjomi Georgia, which is a part of the IDS Borjomi International. The carbonated mineral water is extracted from the springs of Borjomi Gorge, a resort town. Mineral water is the largest export industry of Georgia and Borjomi is the leading brand in this industry. IDS Borjomi is internationally recognized for their high-quality water products such as â€Å"Likani†, Bakuriani†, â€Å"Borjomi Springs† and â€Å"Borjomi†. The brand exports their products to more than thirty nations worldwide. IDS Borjomi is the largest mineral water manufacturing company amongst the Baltic and the CIS states. IDS Borjomi operated on the basis of four main principles. These are essential; indulging in continuous expansion, diversifying market and introduction of new products and conducting aggressive market campaigns. IDS Borjomi Georgia  is seen to conduct business on contractual as well as the corporate basis with Bottling Plant N1 and Bottling Plant N2. The company holds the license for extraction of water from the naturally existing springs of Borjomi Gorge. For doing so the company has its own extraction machines and infrastructural facilities. Broadly the company exports their products to various nations in North America, Europe, Asia and Australia. The Switzerland supply chain of Borjomi is managed by the IDS Group itself. The representing firm of the company in Switzerland is Mounted Martigny. The current business plan analyses the prospects of exporting Borjomi to Switzerland. The objective of the paper is to analyze the mineral water industry and target market condition existing in Switzerland so that an efficient export and distribution channel can be set up in the nation for Borjomi.

Markets Organize Economic Activity Essay Example | Topics and Well Written Essays - 750 words

Markets Organize Economic Activity - Essay Example Firstly, a price ceiling happens when prices of commodities and other services are held below the equilibrium, in connection, these prices are not allowed to rise for the benefit of the buyers and consumers. When sellers can possibly add few cents to the current price of bread while maintaining its saleability, the government would prohibit them to do so. Anyway, there are few tactics sellers have used to make money while price has been frozen to a certain level. Some of these tactics are baking low quality breads by not following the exact measurements of several ingredients. But, consumers cannot easily spot these changes. What they have in mind is the â€Å"amount† they will exchange for that commodity. The sellers cost-cutting method can be hidden by the low-priced bread. Nevertheless, even there would cost-cutting measures, the direct result of price ceiling is shortages. When everyone can afford to buy bread, there would occur a shortage of bread supply in the market. Th ere are also instances that richer consumers would buy in excess of their regular consumptions. Secondly, lets talk about the obvious connection of the shortage of bread production to long lines. When prices of commodities are set in a price level below the equilibrium, there are more consumers who are so eager to buy bread. Even its obvious that they have to spend time to wait there turns, they are always willing to fall in line. There are various factors why many people are willing to get starve in the corner standing in the queue, even they have the option to eat in the nearby fast foods where they can be served in less than 10 minutes – they want to save every cents they can because of the inflation. While almost all the prices of products and basic commodities went higher each year, most workers salaries remain the same. There are few announcement of wage increase, however, it cannot cover up the cost of the most upward movements of prices of the major daily needs. Its