Cell Phones and Effects on Youth and Society - 3778 Words

Table of Contents Introduction: 2 History of mobile phone: 3 Impacts of mobile phone: 4 Biological impacts: 4 Cultural and social: 4 Positive impacts: 5 Survey report: 6 Statistics of cellular companies: 11 Conclusion: 13 Introduction: The mobile phones have created a revolution in the communications in today’s world. While every youth is Bombarded with the ill effects on the health of the user of the mobile phones, does this information, in any way, impact the usage of the phone by the youth? How does mobile affect the relationship of the user and her/ his close relationships? The whole world is accepting and adopting the ways towards the advancement of technology. The youth is playing a vital role in this rapid pace.†¦show more content†¦Its hard to believe that fifteen years ago cell phones were a rarity. Technology has been growing at a rapid rate to accommodate the needs and desires of people in obtaining a simpler lifestyle. One of the greatest technologies to hit the 21st century is the cell phone. It has become a phenomenon and an addiction, to own a cell phone, that adolescents find it to be a necessity in one’s life. This type of youth mentality of can lead to positive as well as negative effects on their culture. When mobile phones hit the high street over 10 years ago, not only did it give us the ability to communicate with friends, family and colleagues anytime and anywhere, but along the way it has also changed our social behavior and has made a huge cultural impact. Nowadays phones are not just simple devices we use to call someone – with the rapidly moving pace of technology feeding the hunger of consumer desires for latest gadgets; phones can now be used as cameras, games consoles and mp3 players. The general consensus is that mobile phones are a wonderful invention that allows you to communicate with people anywhere in the world. On the other hand, it can be seen as a cause for the decline in social behaviour and the stunt in human development. The beginning history of cell phones is based upon radio technology that was developed from the 1940s onward. For instance the beginning of cell phones can be traced to the innovation in taxiShow MoreRelatedEffects Of Cell Phones1159 Words   |  5 PagesAre Cell Phones Destroying a Generation? The onset of cell phones has had a great impact in the modern society, and especially the millennials or the teens, and as such it has led to the destruction of a generation. It is apparent that what researchers call the iGen, people born between the year 1995 and the year 2012, depend greatly on their cell phones and their well-being majorly depends on their cell phones (Twenge 188). Researchers also prove that the iGen value their cell phones more thatRead MoreNegative Effects Of Technology On Youth1013 Words   |  5 PagesIn today’s modern society, technology is commonly thought of as a necessity. This thought can mainly associate with the youth of today. Youth of today can be described as children, teenagers, and young adults living in this day and age. Children and young adults alike have only lived in a world run by technology in their lifetime. Youth depends on technology because they do not know how to live without it. Modern technology includes cell phones, lap top s, television, and many other devices. TechnologyRead MoreCell phones have truly changed our lives Essay969 Words   |  4 PagesI would choose cell phone as my cultural artifact. It has become such an important aspect of our lives making it the mainstay of todays society. The ever evolving technology of cell phone has made it so important in todays life that living without it seems tedious. Cell phones these days are more than just a device to communicate and talk to people. It has become a gadget that allows you to communicate via email, calls, and texts and even without balance in your cell phone you can now contactRead MoreThe Impact Of Pop Culture On The Music Industry1720 Words   |  7 Pages The 1990’s was a stepping ground for the development of society as it is today. Through television, music, art and technology American social structures experienced huge changes. Gone were the days of the Huxtables where nuclear families displayed perfect, well put together families. 80’s music once filled with electric synthesizers and singers professing their love for their partners evolved into Hip Hop and Grunge music that discussed the grittiness of real life and the human struggle mostRead MoreTechnology And Technology Essay1046 Words   |  5 Pages2009, the changes in telephonic communications and cellular telephone use grew to a staggering rate (Levy 287). As innovative and as exciting as the changes were, cell phones have created a number of problems for users, especially among young users. The obsession with electronic devices has harmed, distracted, and disconnected our youth. Cyberbullying and â€Å"sexting† headline the list of harmful uses of cellular devices. Technology gives bullies a way to torment their victims online. Technology makesRead MoreCell Phones Vs. Society1251 Words   |  6 PagesCell Phones Vs. Society: Have you ever seen a car accident caused by texting and driving? Have you ever had a conversation with someone where they pulled out their phone and completely disconnected? If so, you have felt a few of the many negative effects cell phones have on society. Today, technology is constantly evolving, taking new forms, updating, and finding its way into more and more of users lives. Most people are comfortable with this, especially the youth of today, as they have been aroundRead MoreImpact of Media on the People of Pakistan1347 Words   |  6 Pagesthe explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as mass media has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. In the 2000s, a classification called the seven mass media became popular. In order of introduction, they are: 1. Print (books, pamphlets, newspapers, magazines, etc.) fromRead MoreCell Phones have become a Part of Everyday Life1002 Words   |  4 PagesIssue Statement. Cell phones have become an everyday part of life. The cell phones original purpose was for mobile verbal communication. Today, there are multiple purposes for cell phones which are verbal communication, email, social media, apps, and text messaging. Verbal communication no longer is the only way to communicate anymore rather text messaging today has become the preferred form of communication among college-aged youth and young adults. Although text messaging has become the most preferredRead MoreThe Effects Of Cell Phone Use On Teenagers1148 Words   |  5 Pageshow addicting cell phones can become. Since there really is not evidence supporting the point that having a cell phone is on a cultural level or an economic status, the cell phone â€Å"abuse† is most common in younger people, especially females. Cell phone use problems have been associated with certain values, like self-esteem, self identity, and self-image. There have also been studies on how stress, anxiety, and sometimes even depression have been associated with problematic cell phone use. Keywords:Read MoreEssay on Effect of Mass Media on Youth775 Words   |  4 PagesMEDIA’S EFFECT ON YOUTH Over the years, technology has progressed from being merely a form of practical functions to forms of entertainment, such as computer and video games. Since the commencement of these technological advancements, our lives have become significantly more convenient. However, as technology has considerably developed, it has had detrimental effects on members of society, especially on youth. Young people now identify social internet networks, video games, cell phones, and numerous

Amalgam Model Free Essays

string(181) " many of the concepts and premises of each theory mentioned are sound and at times efficacious, when it clashes with the faith-based theory, the former must give way to the latter\." Counseling Theory: An Amalgam Model, 2008, Name, affirms that science proves what the Bible has long understood and says about man or human nature; that Scripture alone has the correct diagnosis of the sickness and potential outcomes of his endeavors and challenges as well as the results especially, of a fallen nature. The author uses the scientific researches that show how the truths of Scripture are explained and made manifest in the lives of men and women. Practitioners who make use of this model that there is neither competition nor confusion as to the pre-eminence of Scripture; rather, it presupposes that science complements what the Biblical writers as revealed, have long known the real and lasting solutions to the â€Å"sicknesses† that man ahs encountered. We will write a custom essay sample on Amalgam Model or any similar topic only for you Order Now I. Introduction Psychology has made great strides in the development of principles and methods and the discovery of facts which find useful application in various aspects of everyday life. The objectives of psychology are : (1) to understand human behavior; (2) to predict human behavior by means of observation and experiment; (3) to influence or alter the behavior of he individual or group in desirable ways so that he can achieve the goal he desires. Behavior is described and analyzed. On this basis, an attempt to predict behavior is possible, and although this may not thoroughly and completely be accomplished in some endeavors, the basic understanding then is that there are certain expectations concerning how any person would act or decide upon things that are within his conscious awareness. Psychology is of great importance to man since psychological problems are common to group relations, in whatever framework a person or group of individuals come from. The thrust of this paper is to develop my own theory of behavior and putting these in the context of the helping relationship. It starts with a basic understanding of human behavior coming from various viewpoints or perspectives. Then it discusses the reasons why an individual becomes mentally sick or develops unhealthy patterns of behaving towards anything that affect him. This includes the maladjustments that are usually prevalent in a person’s day-to-day functioning especially if and when he has not learned or developed the skills of rightly apprehending the tests of life, so to speak. The work of a counselor is a privilege since the counselee or client will be unfolding his life and makes himself vulnerable to a stranger. It is not an easy choice to make hence, all the training and knowledge would be indispensable to help the client reveal and trust himself to another. Counseling is not a very easy job. But it can be facilitated well when there is a clear vision of what and how it unfolds in the relationship that is established with the client. II. Discussion The paper is divided into different parts and meant to answer to the requirements stated as follows. A. Summary of my overall approach Psychology is the scientific of human behavior and mental processes; a study which is of considerable interest to almost all people. In the pursuit of this study is the important feature of understanding the goals or objectives. To describe, explain and predict behavior and if possible control or modify it, are the main objectives of this scientific discipline. These objectives confine as well as broaden student’s approach towards a deeper perspective of the field in the sense that he/she will have a grasp on the variety of subject matters that psychology provides, the advances or breakthroughs it has attained, its inadequacies and shortcomings, as well as forthcoming challenges the discipline faces. Since human individuals are complex and changing, the study is fascinating yet possesses a certain degree of difficulty. Fascinating because it explores all the facets of being human and possessing a certain degree of difficulty because of its multifarious sub-disciplines. Sigmund Freud offered a psychoanalytic viewpoint on the diagnosis and understanding of a person’s mental health. Other perspectives, the behavioristic paradigm offers to see this in a different light. The psychoanalytic perspective emphasizes childhood experiences and the role of the unconscious mind in determining future behavior and in explaining and understanding current based on past behavior. Basing on his personality constructs of the Id, Ego and the Superego, Freud sees a mentally healthy person as possessing what he calls Ego strength. On the other hand, the behavior therapist sees a person as a â€Å"learner† in his environment, with the brain as his primary organ of survival and vehicle for acquiring his social functioning. With this paradigm, mental health is a result of the environment’s impact on the person; he learns to fear or to be happy and therein lies the important key in understanding a person’s mental state. Considering that the achievement and maintenance of mental health is one of the pursuits of psychology, the following is a brief outline of what psychologists would endorse a healthy lifestyle. The individual must consider each of the following and incorporate these in his/her day to day affairs: 1. The Medical doctor’s viewpoint – well-being emphasis than the illness model 2. The Spiritual viewpoint- a vital spiritual growth must be on check. 3. The Psychologist’s viewpoint- emotional and relationship factors in balance. 4. The Nutritionist’s viewpoint – putting nutrition and health as top priority. 5. The Fitness Expert’s viewpoint- Exercise as part of a daily regimen. The theory I have in mind then is an amalgamation of several approaches, primarily the integration of the Christian worldview and the theories set forth by Cognitive-behaviorists and psychoanalytic models, and biological/physical continuum. There are other good models but a lot of reasons exist why they cannot be â€Å"good enough;† a lot depends on my own personality. Being authentic to who you are, your passion, is effectively communicated across an audience whether it is a negative or positive one. The basic way of doing the â€Å"amalgamation† or integration is that the Christian worldview takes precedence over the rest of the approaches. Although many of the concepts and premises of each theory mentioned are sound and at times efficacious, when it clashes with the faith-based theory, the former must give way to the latter. You read "Amalgam Model" in category "Papers" It is understood then, that I thoroughly examined each of the theory and set them against the backdrop of spirituality. Interpreting a problem that a client suffers for instance, entails that the theoretical viewpoint that I am convinced with, has better chances of properly understanding the maladjustments that the client had been suffering. To come up with the balanced worldview (an integration in other words), the balance between the realms mentioned, including the true frame of human individuals and the true nature of God (or theology) are properly considered. Thoroughly accepting the fact that there is no contest between the natural and the spiritual; only that troubles arise when one realm is overemphasized at the expense of another. This thin line or slight tension between the two levels is best expressed in the personhood of Jesus Christ, who was a perfect man as well as God. If we start to equate ourselves with that notion (which is usually happening) and we start to think that we are balanced, then we surely lack understanding or real self-awareness of the fact that we are deeply and seriously out of balance and this is one reason why we need help. B. Philosophy and Basic Assumptions ~What does a mentally healthy person look like and how are his traits different from those who are mentally ill or are developing a certain form of illness. Personality is more than poise, charm, or physical appearance. It includes habits, attitudes, and all the physical, emotional, social, religious and moral aspects that a person possesses. However, to be more precise, the explicit behavioral styles covered in the course, perhaps, best captivate an individual’s personality and how he/she is understood. With the different behavioral styles, an overall pattern of various characteristics is seen. Like a â€Å"psychograph,† a person’s profile is pulled together and at a glance, the individual can be compared with other people in terms of relative strengths and weaknesses. The term mentally ill is frightening to many people. Movies, books, and magazines often depict mental illness in frightening ways. In some cases, adolescents suffering from a mental illness do act unpredictably or even dangerously. With proper diagnosis and treatment, most of the symptoms of mental illnesses can be controlled. It is tempting to distinguish healthy adolescents from adolescents with mental illness problems. However, there is often a fine line between mental health and mental illness. It is important to understand that mental illnesses vary in their severity. For example, many adolescents suffered from various levels of anxiety or depression. Others have suffered from serious mental disorders with biological origins. Education about the adolescents` mental illness is vital for those with mental health problems as well as for the adolescents` friends and family. Many of the disorders or mental illnesses recognized today without a doubt have their psychodynamic explanation aside from other viewpoints like that of the behaviourist, or the cognitivists. From simple childhood developmental diseases to Schizophrenia, there is a rationale that from Freud’s camp is able to explain (Kaplan et al, 1994). ~ What constitutes a mentally/emotionally healthy person and what causes a person to become dysfunctional? The Christian point of view argues that man is not necessarily or inherently good and that starts him off to a bad start. The environment further either encourages that innate evil or tones it down. However, the basic idea is that there is a spiritual aspect and this is addressed in what the Christian Scriptures declare as the â€Å"renewing of the mind. † Because this is an integrated approach, it recognizes the work of science with the concept or understanding that it only confirms what Scripture recognizes or identifies all along. Psychology reminds us of the differing opinions of experts in this field. It talks about personality which represents all that the mind, or the mental and affective aspects of a person. People talk a lot about personality or behavior as if it’s such an uncomplicated and unfussy concept, but they end up having difficulty defining it when asked. They are apt to say that it (behavior or personality in general) is something a person â€Å"has. † They describe the behavioral components of particular people in words like â€Å"friendly,† â€Å"nice,† â€Å"forceful,† or â€Å"aggressive,† to paint a picture of what they mean by the term and as a result end, instead, in vague descriptions of how a person usually behaves with other people. On the other hand, when we base our descriptions on concrete and observable actions that people commonly do or adapt, we come up with what experts call as â€Å"behavioral profile. † There are different styles of behavior as well as there are no right and wrong profile. When we come up with correct profiling, the expected result is that we develop ways of getting to know a more concise and accurate picture of ourselves, or people in general. Personality is more than poise, charm, or physical appearance. It includes habits, attitudes, and all the physical, emotional, social, religious and moral aspects that a person possesses. However, to be more precise, the explicit behavioral styles covered in the course, perhaps, best captivate an individual’s personality and how he/she is understood. With the different behavioral styles, an overall pattern of various characteristics is seen. Like a â€Å"psychograph,† a person’s profile is pulled together and at a glance, the individual can be compared with other people in terms of relative strengths and weaknesses. A healthy personality does not mean it does not have any difficulties at all. It means that a person has the capabilities to withstand any turmoil or stress that come his way. He has learned the skills to make him adjust to the internal and external stresses; minimizing conflicts from within and without but in a healthy and normal functioning way. ~ How does personal growth occur in the context of your therapy? Personal growth occurs in the context of self-insights; insights concerning the workings of one’s mind in relation to the structures and stimuli around the person. He self-insight is very significant and crucial to the client for him to be able to work well with those who are there to assist in his recovery and eventual personal growth. †¢ What makes your theory work? Christian counselors are prepared to help their clients sort the distinctions and similarities between psychology and the Christian faith? This is important because basic to therapy success is that when therapist and client share similar worldviews, the therapy may then advance. Moreover, do Christian counselors and those in this kind of profession really pursue real interest and deep thirst for a systematic and regular study of the Bible? If they do not do so, they will be deficient of the overall grasp of the Bible’s structure and content and lack a working knowledge of basic biblical doctrines. A deep and thriving relationship and commitment to an equally gifted Bible – believing church will also benefit the counselor in his/her personal life and practice, thus a necessary requirement,. C. Key Concepts ~ Explain the primary points of your theory as if you were to summarize it quickly for someone The Psychodynamic perspective is based on the work of Sigmund Freud. He created both a theory to explain personality and mental disorders, and the form of therapy known as psychoanalysis. The psychodynamic approach assumes that all behavior and mental processes reflect constant and often unconscious struggles within the person. These usually involved conflicts between our need to satisfy basic biological instincts, for example, for food, sex or aggression, and the restrictions imposed by society. Not all of those who take a psychodynamic approach accept all of Freud’s original ideas, but most would view abnormal or problematic behavior as the result of a failure to resolve conflicts adequately. Many of the disorders or mental illnesses recognized today without a doubt have their psychodynamic explanation aside from other viewpoints like that of the behaviourist, or the cognitivists. From simple childhood developmental diseases to Schizophrenia, there is a rationale that from Freud’s camp is able to explain (Kaplan et al, 1994). In the psychodynamic theory, the following three assumptions help guide a student of human behavior or an expert in this field determine the underlying factors that explain the overt manifestations of specific behaviors. These assumptions therefore, help guide the diagnosis of the presence or absence of mental illness. They are the same assumptions that guide the therapist in choosing what treatment that will better help heal, cure or alleviate the symptoms. These assumptions are: – â€Å"There are instinctive urges that drive personality formation. † – â€Å"Personality growth is driven by conflict and resolving anxieties. † – â€Å"Unresolved anxieties produce neurotic symptoms† (Source: Kaplan et al, 1994). The goals of treatment here include alleviating patient of the symptoms which specifically works to uncover and work through unconscious conflict. The task of psychodynamic therapy is â€Å"to make the unconscious conscious to the patient† (â€Å"Models of abnormality†, National Extension College Trust, Ltd). Employing the psychodynamic viewpoint, the therapist or social scientist believes that emotional conflicts, or neurosis, and/or disturbances in the mind are caused by unresolved conflicts which originated during childhood years. In the psychodynamic approach the treatment modality frequently used includes dreams and free association, at times hypnosis (as preferred by either the therapist or by the client). The therapist actively communicates with the client in the on-going sessions. The scenario appears that a given patient may have up to five times a week session and runs up to five years in length (Rubinstein et al. , 2007). Cognitive-Behavioral Therapy postulated primarily by Ellis and Beck â€Å"facilitates a collaborative relationship between the patient and therapist. † With the idea that the counselor and patient together cooperate to attain a trusting relationship and agree which problems or issues need to come first in the course of the therapy. For the Cognitive Behaviorist Therapist, the immediate and presenting problem that the client is suffering and complaining from takes precedence and must be addressed and focused in the treatment. There is instantaneous relief from the symptoms, and may be encouraged or spurred on to pursue in-depth treatment and reduction of the ailments where possible. The relief from the symptoms from the primary problem or issue will inspire the client to imagine or think that change is not impossible after all. In this model, issues are dealt directly in a practical way. In the cognitive approach alone, the therapist understands that a client or patient comes into the healing relationship and the former’s role is to change or modify the latter’s maladjusted or error-filled thinking patterns. These patterns may include wishful thinking, unrealistic expectations, constant reliving and living in the past or even beyond the present and into the future, and overgeneralizing. These habits lead to confusion, frustration and eventual constant disappointment. This therapeutic approach stresses or accentuates the rational or logical and positive worldview: a viewpoint that takes into consideration that we are problem-solvers, have options in life and not that we are always left with no choice as many people think. It also looks into the fact that because we do have options then there are many things that await someone who have had bad choices in the past, and therefore can look positively into the future. Just as the cognitive-behavioral model also recognizes the concept of insight as well, this is only a matter of emphasis or focus. In behavioral/cognitive-behavioral therapies the focus is on the modification or control of behavior and insight usually becomes a tangential advantage. Techniques include CBT through such strategy as cognitive restructuring and the current frequently used REBT for Rational Emotive-Behavior Therapy where irrational beliefs are eliminated by examining them in a rational manner (Corey, 2004; Davison and Neale, 2001). Whereas in insight therapies the focus or emphasis is on the patient’s ability in understanding his/her issues basing on his inner conflicts, motives and fears. Coaching the patient on the step by step procedure of CBT is a basic and fundamental ingredient. Here the client is enlightened as to the patterns of his thinking and the errors of these thoughts which bore fruit in his attitudes and behavior. His/her thoughts and beliefs have connections on his/her behavior and must therefore be â€Å"reorganized. † For instance, the ways that a client looks at an issue of his/her life will direct the path of his reactivity to the issue. When corrected at this level, the behavior follows automatically (Rubinstein et al. , 2007; Corey, 2004). D. Therapeutic Goals ~ What are your general goals in therapy? Christian counseling admittedly embraces in reality, a basic integration of the biblical precepts on the view of man and psychology’s scientific breakthroughs in addressing the dilemmas that beset human individuals. Depending on the persuasion of the practitioner, especially whether he or she comes from either the purely theological or â€Å"secular† preparation, Christian counseling can either lean to certain degrees of theology or psychology. According to Larry Crabb, â€Å"If psychology offers insights which will sharpen our counseling skills and increase our effectiveness, we want to know them. If all problems are at core spiritual matters we don’t want to neglect the critically necessary resources available through the Lord by a wrong emphasis on psychological theory† (Crabb in Anderson et al, 2000). Dr. Crabb’s position certainly ensures that science in particular, has its place in counseling in as much as theology does. He made sure that all means are addressed as the counselor approaches his profession, especially in the actual conduction of both the diagnostic and therapeutic or intervention phases (Crabb in Anderson et al. , 2000). Trauma inducing and crisis triggering situations have spiraled its occurrence and in its primacy in the US and in many other countries in recent years. Its broad spectrum ranges from the national disaster category such as that of Hurricane Katrina or the 911 terrorist strikes in New York, Spain and England, to private instances such as a loved one’s attempt at suicide, the murder of a spouse or child, the beginning of mental illness, and the worsening situation of domestic violence (Teller et al, 2006). The acute crisis episode is a consequence of people who experience life-threatening events and feel overwhelmed with difficulty resolving the inner conflicts or anxiety that threaten their lives. They seek the help of counselors, paramedics and other health workers in crisis intervention centers to tide them over the acute episodes they are encountering. These are defining moments for people and must be adequately addressed else they lead lives with dysfunctional conduct patterns or disorders (Roberts et al, 2006). How to cite Amalgam Model, Papers

The strategic management of information - MyAssignmenthelp.com

Question: Discuss aboutThe strategic management of information. Answer: SWOT Analysis SWOT ANALYSIS DELL STRENGTHS WEAKNESSES The company has a direct business model which focuses on creation of value customer relation with the help of technical support and added services. Dell has the resource that ensures high quality and performance. Dell offers the customers opportunity to get the PCs customized which in turn adds a personal feel. The price of the products and services offered by the company is much lower than the competitors (Grant 2016) Instead of focusing on the needs of the customers on a global basis the company focused the requirements on the home country The research and development department of the company is lagging in terms of its contemporaries The brand has a low differentiation value. OPPORTUNITIES THREATS Increased services to small and medium business entities. Expansion in location where there is lack of technical support in order to help in the growth and development of those places. To make changes in the product and service as per the criticism received directly from the customers. Diversification of products Some of the direct threats to the company are the competitors not only from the home brands also from the brands that are available globally. The market in which dell operates have a very slow growth and a large investment process (Bull et al. 2016). PEST analysis PEST ANALYSIS CHINA POLITICAL ECONOMIC To settle with the political forces of China is one of the critical and most important factor for a company Leader of the 21st century China focuses on market-oriented economic development which is helpful for companies to expand their business in China. There is a change in the living standards among the people yet there are still strict political rules and regulations (Zhu et al. 2015). Per capita incomes of the people are low yet the economy is one of the leading in the world, which makes it advantageous for multinational company to expand in china. China has encouraged the private sector to grow exponentially and become a notable industry in the international market. Fiscal decentralization, Liberalization of prices foreign trade and investment. Increased autonomy for state enterprises as well as improved condition of the stock markets. SOCIAL TECHNOLOGICAL Improved standard of living Acceptance of modern technology Involvement of improved technology in the daily lives Improved knowledge regarding the dynamics of modernization among the people Reduced incidents of corruption China is known to welcome new and innovative ideas in the market Though there are several home grown as well as multinational e-commerce websites operating in the country the procedure of online payment is still regarded as unsafe (Ho, 2014). Relevant legislation Foreign Trade Law of The People's Republic of China (2004), this legislation was formulated in order to liberalize the trade and connect the country with the dynamics of the global scenario. This law also protects the interest of foreign traders from exploitation. Code of Practice Code of practice is the document which a company maintains the principles and values of the organisation on a daily basis. The codes of practices are guidelines more than being rules and regulations depending on the principles and ethics maintained by the company. All companies must abide by the global ethical standards which are mostly stated in the code of practice. It is related to organisational value as the code of practice maintained by the company is a direct reflection of the values that are practiced within the organisation. Porters Competitive Forces model There are various factors that impact the operation of a business entity and to analyze one of the most important factor competitors a Porters Competitive Forces model is used. This theory is developed by M. Porter in 1979. Five instruments help a company analyze the business environment in terms of the competitive advantage or challenges it has. The theory also explains the profitability of the strategies that are employed by the company. Threat of New Entrants: This phase analyses the possibility of new business entering the industry. Investment, capital, resources are some of the aspects that are analyzed (Zhao et al. 2016). New entry in the industry means new competition who can take a part of the profit. In the computer industry threat to new entrant is limited because of the huge capital and initial investment requirement. Rivalry Intensity: The industry in which a company operates has a number of competitors who deal and so business in the same product or service with varied a mount of resources and capabilities. If the intensity of rivalry is high the chances of a consumer opting for the other companies are more hence impacting the sales and profit of the organisation (Indiatsy et al. 2014). Threat of substitution: There is a substitute of all products, for example laptops and tablets, in the global industry the substitute item pose a major threat to the business as the customer may change the product to use the substitute instead and this will cause customer churn which in turn has a negative impact on the profitability of the company. Sometimes there are duplicate items found in the market for big brands, this is also a substitute. Bargaining power of consumers and bargaining power of the suppliers: Switching cost is the main phrase in this aspect depending on this the consumers and the supplier of the company can chose to use or not to use the product or service. The bargaining power of the buyers is the ability of the consumers to change the company and avail the product from a rival company or can opt for a substitute as well (Indiatsy et al. 2014). For example: if a medicine composition is made by only one company and is not available anywhere else then the bargaining power of the buyer is low. On the other hand the suppliers also have a certain amount of bargaining power based on the exclusivity of the materials supplied to the company. This theory is important in competitive analysis as it gives an in-depth idea about the industry in which the company operates thereby, helping the company cope with the changing dynamics of the business. Strategic plan Priority# Objective Timeframe Responsible parties KPIs 1. Reduction of customer churn by 75% 12 months Marketing department Customer retention rates 2. Profit maximization 20% 12 months Marketing department Return On Capital Employed 3. Skill development and training of medical and administrative resource 18 months Human resource department Employee retention rates 4. To achieve 99% customer satisfaction 5 years Customer service department Customer feedback and complaints Customer churn occurs when customers stop availing the products or services offered by the organisation. This is a situation that occurs for companies that have been operating for a long time. The marketing team has to deal with this objective. The strategy that has to be implemented here is to engage more contemporary methods of marketing such as exploration of the digital space. The focus should be on Facebook as it allows direct customer feedbacks. Trust is a major issue in this sector and the company should encourage existing consumers to post positive feedbacks which will ensure validity and trust (Dahiya and Bhatia 2015). In order to increase the profitability by 20 percent in the next 12 months it is important for the marketing team to push the sales of the company. Sales promotion is an easy option but it also takes away some part of the profit as well hence, sales promotion will be a part of the process but then it will be followed by backing up the strategy that has been discussed above as the two objectives are linked with each other. The skill development process will be taken place based on the departments and within the departments it will be based on the teams. The division of the teams is significant as the production and the operation of the business is not hampered in the process of skill development. The time period that has been allotted will ensure that the development process is holistic and efficient (Eden and Ackermann 2013). Regardless of the industry in which the organisation is operating in, gaining customer satisfaction is one of the major objectives of the company; hence Health Focus is also trying to build a valued relation with the consumers in the long run. Reliability and trust is imperative to the health care industry, consumers are apprehensive when it comes to the health sector, consumption of any kind of product or service is undertaken by an individual in a very calculative manner. Hence the company should be focused on using the feedbacks form the customers for the purpose of marketing because it will generate a sense of trust and credibility for the company. The comments on the Facebook strategy can be used for this purpose as well. The company should work upon the customer care service in order to develop skills in improving the communication process as the people who are reaching out or the customer care as usually agitated and already having a bad experience, the experts in the customer care first should deal with the clients tactfully and make sure that the client becomes a repeat customer in the future with high quality service and support (Peppard and Ward 2016). The feedbacks that are received from the customers are valuable inputs for the points that the company should focus on while making decisions and creating policies in the future as it gives an idea about the needs and requirements of the company. Every organization in order to grow and develop should be open to changes for the betterment of the company. Creation of value relation with the customer is very important as it provides the company with valuable information for development (Rothaermel 2015). Validation of mission and vision of Health Focus The mission and vision of the company is to improve the quality of life of the people and in order to validate that the company is at par with this the company can invest in an internal monitoring an investigation team the reports of the team should be issued on an annual basis to the relevant stakeholders like the consumers, suppliers, employees etc. The company should have a transparent monitoring procedure which is available to the relevant stakeholders of the company (Eden and Ackermann 2013). Core values of the organisation Values and principles of an organisation form the foundation of the ethics that are followed in the company. The values can be developed in the process of operation as well, because with experience and learning the organisation grows on the basis of the acceptance of changes and dynamics of the business environment. 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